We choose a good domain name, we find good local hosting, we build (or have built) a website coded to good standards, we utilize the tools that google, yahoo and bing offers to assist us. We ensure content is written in such a way that it clearly promotes our main products and services ... we do our best to ensure that we have done what it takes to get that website ranking in the our main search categories. So is it enough? Can I just leave it at that?

The web never stays still...if you dont update your website regularly it will be left behind...its that simple!

So what more can I do to get my website ranking on the web, increase visitors numbers and convert those visits to sales and action?

Provide below is a great listed of free tools for analyzing your website's performance.

• Web Page Analyzer - Free web page analysis tool calculates page size, composition, and download time. Gives speed recommendations based on best practices for usability, HCI, and website optimization.
• Web Page Code Validator -Free validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc
• Search Engine Optimization Tools -A great set of 5 tools to check keywords, backlinks,tages, articles and internal links.

How to create and edit an article in Joomla 1.5

Creating and editing an article in Joomla is very similar to editing a document in a word processor. The main point of difference is that the article is being edited on a remote server rather than on a desktop computer or laptop so all the actions take place in an internet browser rather than directly from your desktop.

To get started it is necessary to gain an overview of how Joomla works. Joomla.org has online instructions that are easy to follow:

Login Instruction

• You must request a user name and password from your website administrator or webmaster
• Frontend login - a module in the website may be provided to give quick access to editing and adding articles
• Backend login - go to the address (http://put-your-sitename-here/administrator) enter your user name and password, this will log you into the control panel. From the Control Panel navigate to Article Manager and then choose an article to edit or create a new article. For more information consult the joomla instructions provided in the following links.
  
• more information - http://docs.joomla.org/Administrator_%28User%29

Editing an article

• Instructions - http://docs.joomla.org/Help15:Screen.content.edit.15

• Article manager overview - http://docs.joomla.org/Screen.content.15

Introducing the Joomla backend Control Panel (Cpanel)

• Instructions - http://docs.joomla.org/Screen.cpanel.15

The most widely used Web search engine in New Zealand is Google by around 90%

• http://www.bruceclay.com.au/blog/archives/2009/04/search-engine-s.html
• http://www.digital-media.net.au/article/google-increases-australian-search-lead/514314.aspx
  

By understanding how Google produces search results, web marketing within New Zealand is made easier.

Search results are being refined for individuals by Google. One simple example is how Google uses the location of the computer to filter results. Having a group of people to test a range of key words individually will produce results that can be compared and averaged for introduction into your key word list.

For Lessons and instruction on using the Google Search to assist with SEO for your organisation feel free to contact us.