Sunday September 05 , 2010
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All Things Web Design Company - Auckland Hamilton Christchurch - 0800THEWEB - Google Tool Kits Understanding Web Search Engines

Outlining pathways by demystifying web publishing to build a solid web presence using free and open source tools.

Search Basics For Business

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The most widely used Web search engine in New Zealand is Google by around 90%

By understanding how Google produces search results, web marketing within New Zealand is made easier.Google results for google search engine query

  • The fist step is to set Google as the default search engine in your internet browser this will ensure that your search queries are returning results from Google.
  • Then type a query into the search box and click the search button.
  • The image to the left is an example of the results returned by google.
  • Take a few minutes to explore this page thoroughly to fully utilize the search tools.
  • The google page has an ever growing range of services and specilized search options available for us to use.


    • If you are developing web pages for an organisation a quick and easy way to gather search results and to build a Key Word List is for a group to devote time to the task.

    Search results are being refined for individuals by Google. One simple example is how Google uses the location of the computer to filter results. Having a group of people to test a range of key words individually will produce results that can be compared and averaged for introduction into your key word list.

    For Lessons and instruction on using the Google Search to assist with SEO for your organisation feel free to contact us.

     

    Google Services - A Web Infrastructure

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    At a business networking meeting recently I partnered up with a business woman who told me, "I dont have any money to develop my website." In response I started this column on my website with articles some might find useful to assist in managing and developing your website presence.

    This article is about Google Services. More articles can be followed from the menu on the right.

    Google Services

    The most important 'free' tool kit currently available must be 'Google Services.'

    If you are new to developing your web presence then understanding how google services can lay a solid foundation to professional website management is a must.

    Google services are wide and varied; gmail, picassa, google earth... the list is long (http://en.wikipedia.org/wiki/Google_services ) As your site grows so will the relevance of this tool kit

    Want to know more?

       

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