Search Basics For Business
The most widely used Web search engine in New Zealand is Google by around 90%
- http://www.bruceclay.com.au/blog/archives/2009/04/search-engine-s.html
- http://www.digital-media.net.au/article/google-increases-australian-search-lead/514314.aspx
By understanding how Google produces search results, web marketing within New Zealand is made easier.
If you are developing web pages for an organisation a quick and easy way to gather search results and to build a Key Word List is for a group to devote time to the task.
Search results are being refined for individuals by Google. One simple example is how Google uses the location of the computer to filter results. Having a group of people to test a range of key words individually will produce results that can be compared and averaged for introduction into your key word list.
For Lessons and instruction on using the Google Search to assist with SEO for your organisation feel free to contact us.
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Key Word Web Tools
- Google search-based keyword tool
http://www.google.com/sktool - Google Insight Key Word Trends
http://www.google.com/insights/search/# - Google by Category
http://directory.google.com/ - Google Business
http://www.google.com/Top/Business/ - Yahoo Search
http://search.yahoo.com/ - Microsft (msn) Search
http://www.bing.com/
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